Catalog Search Results
Series
Journal of business and industrial marketing volume 19, no. 2
Publisher
Emerald Group Pub
Pub. Date
2004
Language
English
Author
Publisher
Harvard Business Review Press
Pub. Date
[2013]
Language
English
Description
Is your company a storyteller or a storydoer? The old way to market a business was storytelling. But in today's world, simply communicating your brand's story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today's most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations...